The spread of brand information by gifts and promotional gifts is three-dimensional. Gifts and promotional gifts can deliver brand information to consumers three-dimensionally, which is beyond the reach of other marketing methods.
Consumers perceive the world and receive information through vision, hearing, smell, taste, smell, and thinking. In conventional marketing activities, consumers can only experience brand information through the use of products and their own visual and auditory senses.
However, through gift marketing and promotional gifts, consumers can feel the message conveyed by the brand in more ways. For example, we give consumers car perfume along with the product, so that consumers can feel the fragrance of the brand with their sense of smell.
We send bamboo fiber towels to consumers, which can make consumers feel silky and smooth to the brand through touch.
Compared with other forms of gift distribution, promotional gift packaging has the following obvious advantages: the number of gifts can be predicted before the promotion, and the promotion cost can be controlled.
Promotional gifts are delivered directly to customers along with the product, no other procedures are required, so it will not add trouble to retail companies. Gifts are attached to the packaging and carried along with the goods, so there is no need to increase shipping costs.
Customers can get gifts smoothly when they buy goods. Promotional gifts have a high arrival rate and are simple and timely, so they are very popular with customers.
