There is often more to offering a promotional product than simply giving away a product. Other benefits include:
• It’s easier asking for something in return for your giveaways
• You can target your giveaways better
• You can use these giveaways to grow your audience
Companies benefit from promotional products the most when they are used as a lead magnet. In this case, you give something to your customers in return for more information about them. Most often, this comes in the form of a mailing list signup. You now have another opportunity to sell them on your business, products, and services.
